CAMERON ASTLES
GRAPHIC DESIGN ︎ RISD ‘23
Based in NYC, I'm a verstatile designer currently working with Caudalie. I offer customized portfolios tailored to specific project needs.
For inquiries, feel free to reach out via email at castles@risd.edu.
︎︎︎Design
︎︎︎Editorial
︎︎︎Animation
︎︎︎Apparel
︎︎︎Photography
︎︎︎Painting
︎︎︎Drawing
︎︎︎Client Work
Email
Resume
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Grape Powered Treatment Campaign
︎︎︎Creative Direction, Design
Deliverables:
︎︎︎OOH Billboards, Fleet Bus Wraps, Wild Posters, Paid Media Advertising, Social Media Graphics, Web Assets
Created With:
︎︎︎Photoshop, Illustrator, InDesign
Directed and designed the Grape Powered Treatment campaign, a comprehensive 360-degree marketing initiative across the U.S., focusing on the Vinoperfect and Resveratrol-Lift collections. The campaign featured 12 billboards in Los Angeles, strategically placed around The Grove in collaboration with Sephora partners to maximize visibility, along with multiple placements in Dallas and Fort Worth, fleet bus wraps in Chicago and Miami, wild posters in key cities, and a prominent billboard above the Virgin Hotel in NYC.
In addition to the extensive OOH execution, I developed paid media ads and digital assets that significantly boosted brand visibility and engagement in major markets. The campaign resulted in a 28% increase in Vinoperfect sales and a 42% growth in Resveratrol-Lift sales.
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Vinoperfect Sephora Takeover Campaign
︎︎︎Creative Direction, Design
Deliverables:
︎︎︎Graphics, Event Signage, In-Store Collateral, Paid Media Advertising, Social Media Graphics, Web Assets
Created With:
︎︎︎Photoshop, Illustrator
Directed and designed the Vinoperfect Sephora Takeover campaign at Sephora’s largest North American location, a 11,380-square-foot flagship near Herald Square. Bold window graphics covering the lower half of the storefront drew significant foot traffic, creating a high-impact brand presence that boosted in-store engagement and revenue over several days.
Inside the store, the experience was elevated further with banners, in-store collateral, interactive games, and additional event signage, all designed to immerse customers in the world of Vinoperfect and drive product discovery. This campaign extended to other high-traffic Sephora locations, including Sawgrass Mills and Valley Fair, ensuring a consistent and impactful presence across major markets, further amplifying the brand’s visibility and success.
Friends & Family Sale Creative
︎︎︎Creative Direction, Strategy, Design
Deliverables:
︎︎︎360 Campaign across Americas
Created With:
︎︎︎After Effects, Photoshop, Ilustrator
Conceptualized and designed a unified visual identity for the record-breaking March Friends & Family sale across the Americas (US, Canada, Mexico, Brazil). This multilingual marketing campaign, featuring 8 high-performing emails that drove 26% of total revenue, leveraged SMS messaging, web assets, paid media, and social media graphics.
It resonated with audiences throughout the Americas, resulting in exceptional customer engagement and record-breaking sales. Notably, the combined revenue across the Americas reached $2.3 million, exceeding projections by 7% and surpassing the previous Friends & Family sale by a staggering 86%. This marks Caudalie's largest promotional event and sitewide sale ever conducted in the Americas.